Being able to handle the past media launches for the different brands under Smart has given us leverage. In a way, we already have a general idea of what works with the brand and its audience. But at that point, we’ve already done several virtual media launches. Producing a program that stands out from the previous ones was the challenge. We cannot eliminate the limitations of the platform and safety restrictions in conceptualizing a fresh take on a media launch.
The host and pre-recorded messages from the executives were rendered in black and white. This color treatment elevated the speeches and created a distinction from the past speeches. The black and white gave off a minimalist approach which eliminated visual noise thus, highlighting the messaging of the speakers.
This media launch proved that knowing the formula allows you to play with it, even tweak it. Shaking things up is always a good idea. And sometimes, the smallest modifications can render the most impact.
