Project: Upload — Building a Community, One Creator at a Time

Establishing a community among your target audience is one of the most effective ways of strengthening your brand presence and appeal. Eplayment, a fintech company that specializes in catering to content creators, mounted its first-ever creator workshop entitled “Project: Upload.” Under the “Made to Create” brand angle for 2023, Eplayment’s goal was to hone the skills of creators through the help of established names in the industry, all while delivering the latest updates on Eplayment’s technology.

After several harmonious collaborations with Stratminds in the 2022 Electronic Sports and Gaming Summit, as well as CONQuest 2023, Eplayment made no fuss about securing the team to handle this event as well. Both the team and the client maintained an open line of communication to ensure that the planning and execution of the event were discussed thoroughly and efficiently.

The event brief was simple: mount a workshop that engages the audience and positions the brand at the forefront of this initiative. In simple events such as this one, the minute details truly matter. Certain nuances in the execution elevated the experience and reflected the thought and care poured into making it special.

The speakers were a given, each bringing their own area of specialization. However, arranging them to form a cohesive storyline was paramount in fleshing out the content creation process. In addition to the keynote speeches, specific icebreakers and games were created, tied directly to the content of the speeches. These activities allowed for a practical application of the presentations in real time and simultaneously built camaraderie among the creators attending the event.

Of course, no event is without its challenges. The biggest hurdle that day was the heavy rain, which, despite the venue being indoors, caused significant traffic congestion and inconvenience for both guests and speakers making their way to the venue. This resulted in the delay of one speaker, who was scheduled second in the program. The team quickly scrambled to adjust, adapting the flow to keep the momentum going while awaiting the speaker’s arrival. Fortunately, the speaker made it just in time for his segment, allowing the event to revert to its original flow without disrupting the overall experience.

What was evident throughout this event was the constant, transparent communication between client and agency, allowing us to deliver exactly what was needed within the

tight timelines. This strong working relationship, built over multiple collaborations, stands as a testament to our professional work ethic and results-driven approach—always infused with the distinct Stratminds touch that makes every event we create special.

At Stratminds, we believe that success isn’t just about flawless execution—it’s about building lasting partnerships, adapting with agility, and creating experiences that resonate. With Project: Upload, we proved once again that when passion, preparation, and creativity come together, even the stormiest challenges can’t stop a truly meaningful event. Here’s to creating more opportunities, communities, and unforgettable moments—one collaboration at a time!