Tech launches tend to be formulaic. But every once in a while, a client comes along who wants to break the mold and allow leeway for creativity. Stratminds was lucky to experience that with our collaboration with realme Philippines during the launch of their latest number series on August 24, 2023, at Whitespace Manila.

Over the past year, realme Philippines has consistently been among the leading and fastest-growing smartphone brands in the country. The new realme 11 Pro+ 5G is positioned as the ultimate accessory for the evolving market of smartphone users, who place aesthetics and utility on equal footing, allowing them to do more in life.

While generally known for its superior photo-taking features, the 11 Pro+ series is made even more unique thanks to its collaboration with designer Matteo Menotto, known for his work with luxury brands like Gucci and Bulgari. This attention to artistry evokes a sense of luxury and couture-level craftsmanship—a perfect blend of cutting-edge tech and high-end fashion.

This focus on artisan-level design and Milano couture flair inspired Stratminds to come up with a Mediterranean-inspired launch.

Our guest journey began with a special flipbook invite, designed to look like a travelogue, inviting attendees to the launch. From the outset, pastel dreams and a summery vibe were incorporated into the visuals. In addition, photos from realme’s influencer team were included as a way to showcase the 11 Pro series’ superior photo-taking power.

In terms of overall design, the new phone was literally front and center, as the Pro+ 5G’s back camera design was incorporated into the main entrance.

As guests made their way into the foyer, they were transported into a festive atmosphere, complete with contemporary easy-listening Milano

beats, gelato, and drink stations to enjoy as they waited for the main program to start.

Integral to the production design philosophy was ensuring every part of the venue became a photo opportunity. A branded photo wall featuring the main tagline, “The World Up Close,” was installed at the foyer, along with a realme and Barbie-inspired photo booth.

Inside, the Main Hall was transformed into a lavish runway setup. The aesthetic blended an eclectic mix to evoke a variety of moods and flair, featuring velvet-cushioned Washington chairs, rattan furniture, asvesti-textured walls, and china blue porcelain vases.

While our on-ground guests socialized and took photos, online viewers were treated to a lively pre-show as Sona interviewed a panel of influencers and tech experts about their experiences with the latest number series.

As Sona wrapped up the pre-show, the main program finally began, with contemporary electro-beats setting the tone as Angelique Manto took the stage as host.

As realme executives took the stage, the main attraction unfolded, with models strutting down the runway showcasing the realme 11 Pro series. The design palette was patterned after the color range of the phones: Sunrise Beige, Oasis Green, and Astral Black.

But the surprises didn’t end there. Guests were thrilled when realme’s brand ambassador, Kathryn Bernardo, graced the stage in a vibrant silk orange gown, her own 11 Pro+ in hand. She and Angelique exchanged banter, discussing her experiences with the brand and how the realme 11 Pro+ allows her to “see the world up close,” encouraging everyone to do the same.

Following this candid exchange, Angelique invited members of the realme team on stage for a quick photo-op before officially wrapping up the program.

Through innovation, creativity, and a fearless spirit for pushing the boundaries, Stratminds redefined what a tech launch could be — turning it into an immersive Mediterranean journey that celebrated both technology and artistry. By transforming realme’s vision into a dynamic, shareable

experience, the team once again proved that world-class events are not just built on grand ideas, but on passion, detail, and the relentless pursuit of excellence. This launch wasn’t just a success — it was a vibrant reminder that when bold ideas meet bold execution, the extraordinary becomes possible.

Up for your next collaboration? Make your next event even more meaningful! Reach out at [email protected] or DM us on Facebook and Instagram.

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