A New Kind of Challenge

With new clients, our job isn’t just to stage a great event. It’s to understand their brand, their people, and the connections they value. Because for us, success isn’t just about applause. It’s about meaning. That’s what makes the impact last.

The brief? Launch the very first NASCON Sportsfest—a high-energy gathering designed to kick off the convention. Sounds simple, right? But the real challenge was to level up something that already had strong momentum.

We knew we couldn’t just repeat the formula. So we went bold. We pitched story-driven concepts, unexpected twists, and interactive moments to elevate the usual sportsfest format. After several collaborative rounds, we found the sweet spot: a program that felt exciting and fresh, but still aligned with Petron’s goals and values.

Building With the Client, Not Just for Them

From planning to execution, we worked hand-in-hand with Petron’s Trade Marketing Industrial Team. Weekly check-ins became deep-dive sessions—where every detail was discussed, refined, and reimagined until the entire experience clicked together.

Game Day Energy, Unmatched

When show day arrived, all that prep turned into something electric.

Held at the SMC Sports Complex, the venue buzzed with energy. Team captains and their Mr. Sportsfests kicked off the parade with full swagger, triggering a wave of cheers across the stands.

A brand-new highlight—the ceremonial torch lighting—added a cinematic, goosebumps-inducing moment to open the games. Then came the signature beats: opening remarks, an oath of sportsmanship, and a warm-up rally delivered with high energy and precision.

Sports, Strategy, and Surprises

The competition was fierce, but fun. We introduced a new advantage system that kept teams on their toes and matches unpredictable. Every court saw grit, fire, and teamwork in full force.

Then came the surprise twist: an exhibition match like no other. Imagine Petron’s top executives in zorb balls playing soccer—bumping, rolling, laughing. It was hilarious, unexpected, and unforgettable. It reminded everyone: leadership isn’t just about hierarchy, but heart.

A Grand Finale That Hit Home

The day closed with an awards ceremony filled with cheers, hugs, and high-fives. Yes, winners were crowned. But the real triumph? The energy. The unity. The shared pride that lasted even after the lights dimmed and the courts cleared.