From Pitch to Play

For AirAsia, the sky isn’t the limit—it’s the invitation. So when it was time to launch their iconic Piso Sale, they wanted more than a promo—they wanted a live experience that captured the same energy, excitement, and accessibility that the sale represents.

The brief: bring the Piso Sale to life with a weekend event filled with family-friendly fun and buzz-worthy activities at the SM Mall of Asia Music Hall. With years of experience handling large-scale activations, Stratminds put together a pitch that felt light, lively, and on-brand—earning us the go signal to take off.

Every element of the event was designed to reflect AirAsia’s mission: to make travel feel fun, attainable, and unforgettable. We intentionally skipped the traditional stage-heavy setup and instead designed a more open, free-flowing layout, encouraging guests to explore and engage with the brand at their own pace.

The event space transformed into a dynamic playground of travel-themed games, eye-catching photo spots, and live segments that kept the crowd moving and smiling. The program was divided into short, punchy activity blocks—each one bringing something fresh, from interactive booths to surprise giveaways that kept energy high and attention locked in.

Full Flight of Fun

By mid-day, the Music Hall was buzzing with excitement. Families, barkadas, and even solo travelers came together to celebrate travel, play games, win prizes, and snap photos—all while learning more about AirAsia’s Piso Sale offerings. The result was a steady stream of foot traffic, social engagement, and most importantly, genuine moments of joy.

And the message? It landed perfectly: Piso Sale isn’t just a deal—it’s a doorway to adventure.

A Winning Experience, On and Off Ground

For the Stratminds team, this wasn’t just another promo event. It was a chance to partner with a bold, travel-forward brand and create an experience that truly resonated with real people. From planning to execution, every moment was a reminder of what we love most about what we do: bringing brands closer to their audience in ways that feel natural, meaningful, and fun.

The Piso Sale took flight—and so did the excitement.