A Whole New Showering Experience

In October 2022, Stratminds Events once again partnered with Kohler — this time collaborating with both their Southeast Asia and Manila offices.

A global leader in kitchen and bathroom innovation, Kohler tapped Stratminds to launch its newest Statement and Anthem collections.

“A shower should provide a rich experience — through design-forward craftsmanship, meaningful functionality, and uncompromised focus on the user,” shares Lun Cheak Tan, Kohler’s Vice President of Industrial Design.

The new collections, inspired by the philosophy that bathing is a ritual for wellness and rejuvenation, feature sleek, luxurious designs with adjustable, customizable valves and spray styles.

Finding Lokal Kohler

While Kohler enjoys global acclaim, the brand aimed to deepen its resonance with Filipino consumers.

Stratminds responded with a creative concept rooted in indigenous Filipino artistry — reimagining “bathing as ritual” through native textiles, headpieces, and musical instruments.

This cultural narrative, juxtaposed with the Statement and Anthem’s modern aesthetics, shaped the event’s entire creative direction.
Geometric patterns inspired by T’nalak weaving — particularly the Eben Lobun motif, symbolizing heavy rain clouds — became a unifying visual across event collaterals, from invitations to signage.

A Modernist Push

The event emphasized the collections’ tactile innovation and versatility.

A press conference in the foyer opened the dialogue between Kohler executives and the media, setting the stage for the immersive experience that followed.

Guests entered the transformed Main Hall — a serene, multisensory environment evoking the calm of ritualistic bathing, complete with deep blue lighting and ambient rain sounds.

To bring the collection’s features to life, Stratminds staged a contemporary performance that interpreted the various spray experiences through movement, light, and visual projection — featuring artists from Ballet Philippines.

After the performance, Kohler executives further detailed the innovations behind the Statement and Anthem lines, followed by an evening of casual networking.