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For over 35 years, Essilor Philippines has worked side by side with Eye Care Professionals (ECPs) across the country—building more than a brand, but a lasting partnership rooted in trust.
So when it came time to mark their 35th anniversary in 2024, the spotlight wasn’t on the company. It was on the people who made that legacy possible.
The EssiMillionaire Grand Draw wasn’t just a raffle. It was a nationwide thank-you—a milestone event that turned long-standing relationships into the heart of a celebration.
Designing a Celebration That Felt Personal
Instead of centering the event on product demos or sales figures, Essilor chose to lead with appreciation. Together with Leap Mnl and Stratminds Events, the team designed an experience focused on emotion, nostalgia, and shared growth.
The theme: a journey through time—tracing four decades of Essilor’s presence in the Philippines, mirrored by the evolution of its ECP network.
Each part of the night reflected a specific era, from the vibrant ‘80s to today’s innovation-driven 2020s, giving guests a walk through the memories they helped build.
Held at the newly opened Solaire Resort North, the celebration started the moment guests walked in. Personalized welcome kits, upbeat music, and interactive installations set the tone:
Inside the ballroom, the celebration began with ‘80s tracks and heartfelt tributes. The spotlight was on the ECPs—literally and figuratively.
Essilor Philippines General Manager Dr. Emelita Roleda opened the program with a sincere keynote, thanking the community for years of trust and partnership.
The evening continued with high-energy entertainment, including performances by The Manoeuvres, whose return thrilled many in the audience. Talks by Marketing Manager Jinky Navo-Palteng, Dr. Alwyn Chua, and Dr. Jaypee Ramos offered a glimpse into the brand’s future, capped by the “All Eyes on the Future” AVP showcasing new lens innovations and vision care breakthroughs.
The night’s highlight was the EssiMillionaire Grand Draw itself. Hosted by Dr. Roleda and Dr. Kyle Galias, over ₱1 million in cash prizes were raffled off to ECPs from all over the country.
One lucky attendee took home ₱100,000, while surprise prizes hidden under chairs and retro-themed contests added fun and excitement to the evening.
Best Dressed awardees won ₱10,000 Pluxxee gift cards, and the dance floor stayed full as guests celebrated in style—blending nostalgia, laughter, and connection.
The evening ended on a high note, with The Manoeuvres returning for one last performance. An open bar and relaxed atmosphere invited guests to stay, reconnect, and raise a glass not just to the past, but to what lies ahead.
Legacy in Action
The impact went beyond numbers:
But most of all, the EssiMillionaire Grand Draw reminded everyone that business relationships, when built with care, can become something more.
For the Stratminds team, this wasn’t just an event. It was a chance to help tell a legacy story—through shared memories, meaningful experiences, and genuine connection.
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Let’s make it happen!
