The activation unfolded in two key parts. First, a mobile roadshow brought Vinfast vehicles directly to the streets of Pasay. A sleek convoy of four cars cruised through high-traffic city spots, effortlessly turning heads and cameras. It was brand visibility in its most dynamic form—people didn’t just see Vinfast; they experienced its presence on the move.

Second, static mall booths offered a premium but approachable experience to the everyday consumer. Featuring a prominently displayed Vinfast vehicle, the booth invited mallgoers to step inside, explore, and interact with the car up close. In a nod to the brand’s Vietnamese roots, visitors were treated to complimentary Vietnamese coffee—a small but thoughtful touch that drew steady foot traffic and sparked genuine conversations. This simple cultural cue created a richer sensory connection and led to a notable increase in sign-ups for test drives and inquiries.