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A Flagship Launch. A Youth Festival. One Culture-Shaping Moment.

In 2024, realme teamed up once again with Stratminds to deliver a campaign that defied format and expectation: the launch of the realme 13 Pro+ 5G, set against the backdrop of the brand’s 5th anniversary in the Philippines. This latest flagship wasn’t just a product—it was a declaration. Inspired by the timeless artistry of Monet and powered by the promise of AI, the realme 13 Pro+ 5G aimed to fuse technology with self-expression.

But this wasn’t a standard tech roll-out. The challenge? Blend the polish of a product reveal with the unfiltered energy of a youth-driven festival. Two very different audiences—tech enthusiasts and Gen Z superfans. One singular, seamless experience.

Insight Meets Innovation

Insight Meets Innovation

The 13 Pro+ 5G was more than a spec sheet; it was built for Gen Z creators who see smartphones as an extension of their identity. So we asked: What if this launch felt less like a keynote—and more like a mixtape?

That idea became the foundation for a four-act experiential journey, where each “track” delivered a different emotion and format—blending street culture, fandom, and cutting-edge innovation into one cohesive brand moment.

Set at Gateway Mall II, the event was a genre-bending hybrid—equal parts product reveal and live youth festival.

  • Act I: Cinematic Reveal
    The lights dimmed, fog filled the room, and the 13 Pro+ 5G took the spotlight in a dramatic unveiling choreographed to a custom soundscape. A sleek start that emphasized the phone’s artistry.
  • Act II: Dance Battles
    Manila’s top street dance crews brought their best, infusing the space with raw energy that embodied realme’s youth-forward spirit.
  • Act III: Influencer Pageant
    A playful twist celebrating individuality and fandom, this segment crowned the first-ever FanFest Queen— a bold nod to inclusivity and Gen Z’s redefinition of identity.
  • Act IV: Concert Finale
    With performances by rising OPM stars like Dionela and Cup of Joe, the event crescendoed into a full-blown celebration. From product launch to lovefest.

Every detail—from set design to run-of-show—was crafted to be immersive, photogenic, and emotionally resonant.

Community at the Core

More than a content generator, FanFest 2024 was a shared moment. From local buskers greeting early arrivals to micro-influencers sharing the spotlight with celebrity creators, the event was rooted in community-first storytelling.

realme didn’t just launch a phone—it amplified the voices of the very people it was made for. Fans weren’t spectators; they were co-creators. And the brand’s fifth anniversary became more than a milestone— it became a movement.

In an industry where tech events can feel transactional, realme FanFest 2024 proved that authenticity wins. With the right blend of insight, structure, and spontaneity, the experience didn’t just impress. It connected. It resonated. And it reminded us all why we show up—for the tech, yes. But more so, for each other.

Up for your next collaboration? Make your next event even more meaningful! Reach out at [email protected] or DM us on Facebook and Instagram.

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