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Maya has never been content with being just a fintech app. As a lifestyle brand, it consistently reimagines how money management can be bold, stylish, and culturally resonant.
Known for headline-making campaigns with icons like Liza Soberano and Dolly de Leon, Maya once again surprised the industry by launching its first-ever credit card—not in a hotel ballroom or gallery, but inside a Landers supermarket. It was an unconventional move that paid off. By transforming an everyday retail space into a striking, all-black activation, Maya turned a routine shopping trip into a standout brand experience.
Maya’s 2024 vision was clear: elevate the everyday. And this card launch did just that. What initially seemed like a creative risk became a disruptive brand moment. The sleek, black lounge stood in bold contrast to the fluorescent hustle of the grocery aisles, making it instantly magnetic. Guests arrived dressed for the occasion, while witty aisle signs and on-theme installations teased something special around every corner. It wasn’t just a product drop—it was a lifestyle declaration. Maya once again proved that it doesn’t follow conventions but reshapes them.
The event itself felt more like a luxury showcase than a grocery store activation. At the center stood an open, black-and-gold lounge—minimalist yet inviting, premium yet accessible. Champagne-dispensing wine walls, sculptural photo installations, and ultra-wide photobooths created moments of surprise and delight. Guests sipped curated cocktails, sampled gourmet bites, and watched live culinary demos that elevated everyday ingredients into something aspirational—all echoing the card’s promise of lifestyle perks and elevated spending.
Even the checkout counters were reimagined as part of the experience, turning the functional into fashionable. The activation wrapped with a stylish toast, ambient lounge music, and a final wave of social-ready moments designed to resonate long after the event ended. The Maya x Landers Cashback Everywhere Credit Card wasn’t just introduced. It was celebrated.
But beyond the aesthetics and buzz, the launch delivered real impact. Maya claimed a first-mover advantage in the credit card space, solidifying its evolution from digital wallet to full-fledged financial institution. The activation generated significant traction across social media, mainstream press, and the broader fintech community. It sparked conversations about innovation, lifestyle integration, and what it means to be a truly modern banking brand.
More than just a launch, this was a brand moment that reinforced Maya’s position at the forefront of financial innovation—fresh, fearless, and firmly tuned in to how today’s consumers want to engage with money.
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