Ace Saatchi & Saatchi, Carrier’s ad agency, tapped Stratminds to actualize their vision for the brand.
The Invisible Event is an experimental, first-of-its-kind, out-of-the-box experience. On paper, there’s no doubt the idea is highly creative. And putting this idea into a reality is quite nerve-wracking. Not because we don’t believe we can pull it off, but it’s the constant questioning of how can we deliver their vision and exceed the client’s expectations.
Anchored on the message “what affects us the most can’t be seen,” a monochromatic set became the main visual of the event. No hosts on set, no animated overlays, just the blue living room setup.
