Creating an engaging and immersive experience for the online public audience is tricky. At some point, you will exhaust all the possible built-in platform tools to turn your viewers into participants. Throw in the challenge of making the audience stick ‘til the end. How can we compete with the limited attention span of the viewers?
The community is responsive especially when presented with an opportunity to win. Connecting the community’s interest with the brand, PLDT Home, we capitalized on showcasing the brand’s promise of fast internet connection through smart home products.
The program now became a combination of e-commerce, product demo, and raffle. Everything was visual: interesting design, dynamic graphics, and animated host.
