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In 2023, Transitions Optical brought its regional convention, The Pulse, to Cebu for the very first time. With the theme Lights on Tomorrow, the event was designed to guide Eye Care Professionals (ECPs) through new innovations, industry shifts, and the evolving future of vision care.
But there was a challenge.
Both agency partners—Stratminds Events and LEAP MNL—were Manila-based. The client team was in Singapore. And the event had to take place in Cebu, a city unfamiliar to all stakeholders, with limited access to fabrication, staging, and logistics. What started as a showcase of innovation became a real-world test of agility, coordination, and remote execution.
Build Local. Ship Smart. Communicate Constantly.
LED Tunnel Entry
Guests arrived through a custom-built LED tunnel simulating the signature light-to-dark transition of Transitions lenses—a walkthrough that doubled as a photo-worthy, branded moment.
Experience Zones
Dinner & Keynotes
Dinner was served by a parade of waiters just as the main program lit up. Keynotes were enhanced by real-time engagement tools like Mentimeter quizzes, keeping the crowd focused and involved between sessions.
The evening closed with an awards ceremony led by Dr. Emelita Roleda, followed by a live musical performance from Marielle Montellano and Gayle Blanco—ending the night on a joyful, high-energy note.
Even the most reserved attendees couldn’t resist hitting the dance floor.
The Result:
Despite the physical distance from home base, Stratminds and LEAP MNL delivered a seamless, high-quality regional convention that felt personal and polished.
By blending smart logistics, tight coordination, and deep cultural grounding, Pulse 2023 became more than just a corporate gathering, but a shared, human experience. This sets an internal benchmark for how regional events can connect people, brands, and purpose across borders.
Ready to make your next event even more meaningful? Collaborate with us and reach out at [email protected] or DM us on Facebook and Instagram.
Let’s make it happen!