A Night to Remember: Smart Infinity’s Exclusive Hamilton Journey

One of the many things that bind the Stratminds team is our shared love of theater. So imagine our glee when we had the chance to work on a project close to our hearts, with a client equally dear to us.

The Smart Infinity x Hamilton collaboration was a two-fold event that Stratminds handled in October 2023. The ask was to create two intimate events that would allow Smart Infinity to show appreciation for their long-time subscribers by giving them exclusive access to the biggest musical in the Metro.

Part of the challenge for the event was creating a solid brand collaboration with Hamilton, while also working around the stringent copyright and branding restrictions of international musicals.

The Revamped Infinity Lounge

Our first event was the launch of the newly revamped Smart Infinity Lounge on October 13, 2023, at the One Digital Store Plaza in BGC. For this, we had to do a little sprucing up ourselves to set the stage for the unique setup.

Given the space limitations, there was not much leeway, so we made use of a spartan yet functional and elevated setup. Black, of course, was used as the base palette, as it is Smart Infinity’s signature color and helps expand the sense of space. Since we could not reproduce any of Hamilton’s iconic visuals, we had to pare down the design to its bare bones while still capturing the Hamilton flavor, opting instead for unmistakable gold flourishes as accents. The idea was to set the mood for a casual, easy, and intimate afternoon get-together.

For the host, we were able to secure theater actress Yanah Laurel Siguion-Reyna—a deliberate choice, because we wanted someone who could organically volley with a set of actors, and Yanah was more than perfect for the job. More than just an introduction to the freshly spruced-up lounge, the event also doubled as a small press conference with the Hamilton cast.

Following a rousing welcome by the Head of the Postpaid Group, Shing Dimagiba, and a brand talk by the AVP for Smart Infinity, Ruth Coloma, our guests were treated to an exclusive conversation with cast members Jason Arrow and Darnell Abraham, who played Hamilton and George Washington, respectively.

As expected, Yanah had natural chemistry with both cast members and conducted a fun and lighthearted conversation where guests gained insights into their acting processes, from preparing for a role to their pre-show rituals. Overall, it was the easy, candid, and most importantly, exclusive atmosphere that Smart Infinity wanted to create for their most loyal customers.

The Hamilton Experience

Meanwhile, The Hamilton Experience, was held on October 20, 2023, at Forum 1ABC at Solaire Resort. It was a small, intimate gathering—an exclusive waiting area for all Smart Infinity subscribers while waiting for the show to start.

The goal was to create an informal social setup that would help bolster camaraderie between the brand’s Relationship Managers and their clients. In addition, just like the revamped Infinity Lounge, the brand also wanted to provide an exclusive experience as a reward for customer loyalty.

The event blueprint was simple: arrival, welcome, brand talk, show, and finally, socials. There was no need for a strict program flow; we wanted our guests to relax and feel no obligation but to enjoy themselves for the evening.

As guests arrived, light cocktails and appetizers were served while smooth jazz music filled the venue.

After a short message from the Head of the Postpaid Group, Shing Dimagiba, and a quick brand talk from AVP Ruth Coloma, the guests were free to relax and socialize as they waited for the Open House. Voiceover reminders played at five-minute intervals to notify them of the show’s start.

After the show, guests were invited back into the hall for a short post-show treat. As they helped themselves to food and drinks, the cast of Hamilton arrived to join them for an exclusive meet-and-greet. Aside from the announcement of their arrival, it was deliberately decided to forego any formal fanfare, allowing the cast to organically mingle with the crowd—talking, taking pictures, signing playbills, and simply enjoying the rest of the night away.

At Stratminds, we believe that the best experiences are crafted not just through meticulous planning but through heart, passion, and authenticity. With the Smart Infinity x Hamilton collaboration, we once again proved that when the right energy, creativity, and teamwork come together, we can create truly unforgettable moments that deepen relationships, celebrate loyalty, and spark joy. Here’s to more projects that honor the things we love—and the people we love working with.