The Signature Choice
Recently after the Smart Ako Launch, Stratminds Events was commissioned again by Smart Communications Inc., to produce Smart Signature’s The Signature Choice Press Conference.
Since this is the postpaid plan of Smart, it is important for the brand to create an elevated virtual show experience.
To take the previous execution a notch higher, and taking advantage of the General Community Quarantine guidelines, we elevated the look of the “set” of our speakers and host using green screen for shoots for a seamless customized 3D background. The background created a cohesive visual that made it seem like the speakers are in one room.
Shooting teams were deployed for each speaker. Stratminds ensured that we follow the minimum health standards of the client and imposed our own safety protocols.
The team underwent rapid testing, as mandated by the client, wore complete PPEs, and had a safety briefing.
In our attempt to recreate the communal feeling during a live event, Stratminds handpicked Korean snacks, a nod to the Smart’s newest endorser Son Ye-Jin, packed them in a reusable bag and delivered these goodies to the guests right to their doorsteps. This translated the prioritized and signature treatment the brand promises.